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Conversion Funnel
Building funnel
By Device
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By Source
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Top Drop-off Pages
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CRO Score — all pages ranked
Page
Sessions
Scroll
ATC Rate
Rage
Bounce
Scoring pages
Loading experiments
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AI-Generated CRO Recommendations
Click Generate Insights to analyse your CRO data with Claude.
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Revenue by Channel
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Revenue by Device
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Page-Level ATC Influence
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Ranked Opportunities
Generating
Active Variant Experiments
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CRO Intelligence Playbook
Everything you need to know about this dashboard — what it does, how to use it, and what it will do for Rachel Bloom's conversion rate.
What is this dashboard?
CRO Intelligence is Rachel Bloom's proprietary conversion rate optimisation platform — the equivalent of Optimizely + Amplitude + a senior CRO consultant, built entirely on your own data. Every number, every recommendation, and every A/B test is driven by real visitor behaviour on rachelbloom.com — no sampling, no third-party data, no generic benchmarks.
It pulls from five live data sources simultaneously: Lens (clicks, scrolls, rage clicks, session recordings), Analytics Events (ATC, checkout, pageviews), Shopify Orders (revenue, AOV), GA4 (channel, device, bounce), and Supabase (all of the above unified).
It pulls from five live data sources simultaneously: Lens (clicks, scrolls, rage clicks, session recordings), Analytics Events (ATC, checkout, pageviews), Shopify Orders (revenue, AOV), GA4 (channel, device, bounce), and Supabase (all of the above unified).
The 6 Panels
01 — Funnel
Your full conversion funnel from pageview to order. Shows session counts, ATC rate, checkout rate, and revenue. Filterable by device and traffic source. Identifies exactly where visitors are dropping off and which channels convert best. The drop-off % at each step tells you where to focus CRO effort first.
02 — Page Scorer
Every page on the site scored 0–100 with an A/B/C/D grade. Score is a weighted composite: scroll depth (25pts), low bounce (25pts), low rage clicks (20pts), ATC rate (30pts). Sorted worst-first by default so you always know which pages need the most work. Red pages are costing you revenue right now.
03 — Experiments
Log and track A/B tests. Create an experiment with a hypothesis, define control and variant, set the primary metric. Record results manually as tests run. When a winner is clear, log it here. This becomes the institutional memory of every CRO test run on the site — what worked, what didn't, and why.
04 — AI Insights
Claude analyses your live CRO data and generates 6 specific, actionable recommendations. Every insight references real page names, real percentages, and real numbers from your data — not generic advice. Each recommendation includes effort level, estimated uplift, and a concrete next action. Regenerate any time to get fresh analysis.
05 — Revenue Attribution
Which channels, devices, and pages are actually driving revenue. GA4 channel and device breakdown with revenue totals. Page-level ATC influence scoring — which pages a session visited before converting. Answers the question: where should we invest more time and budget?
06 — Opportunity Board
Claude ranks 8 CRO opportunities by estimated revenue uplift × ease of implementation. Uses Thompson Sampling logic to prioritise high-confidence, low-effort wins first. Each opportunity names specific pages, specific elements, and gives an exact next step. This is your CRO sprint backlog — work through it top to bottom.
07 — ✦ Variant Designer
Claude fetches the live page HTML, analyses your Lens + analytics performance data, and generates a complete HTML/CSS variant based on your brief. You review the code and a visual preview (Control A = live page screenshot, Variant B = AI redesign). Approve it, implement it in your Shopify theme duplicate, QA on the live site, then activate the split. The most powerful panel — use it to test hypotheses generated by the Opportunity Board.
How to run a CRO sprint
1. Monday morning — generate fresh insights. Open AI Insights and Opportunity Board, click Generate. Read the top 3 opportunities. These are your sprint priorities for the week.
2. Check the Page Scorer. Any D-grade pages with significant traffic? Those are immediate wins — even small improvements on high-traffic pages compound fast.
3. Check the Funnel. Where's the biggest drop-off this week? ATC→Checkout drop is the most recoverable. Pageview→ATC drop means the page isn't compelling enough.
4. Pick one thing to test. One clear hypothesis, one page, one change. Use the Variant Designer to generate the code. Implement it in a Shopify theme duplicate, QA it in incognito, activate it.
5. Log it in Experiments. Record the hypothesis, control description, variant description, and primary metric. Check back weekly and log results.
6. Repeat. One test per week, compounded over 12 weeks, is 12 validated improvements. At Rachel Bloom's AOV of $395+, each percentage point of CVR improvement is meaningful revenue.
2. Check the Page Scorer. Any D-grade pages with significant traffic? Those are immediate wins — even small improvements on high-traffic pages compound fast.
3. Check the Funnel. Where's the biggest drop-off this week? ATC→Checkout drop is the most recoverable. Pageview→ATC drop means the page isn't compelling enough.
4. Pick one thing to test. One clear hypothesis, one page, one change. Use the Variant Designer to generate the code. Implement it in a Shopify theme duplicate, QA it in incognito, activate it.
5. Log it in Experiments. Record the hypothesis, control description, variant description, and primary metric. Check back weekly and log results.
6. Repeat. One test per week, compounded over 12 weeks, is 12 validated improvements. At Rachel Bloom's AOV of $395+, each percentage point of CVR improvement is meaningful revenue.
What this will do for Rachel Bloom
The current ATC rate is approximately 15% with an ATC→Checkout rate of ~13%. Industry benchmarks for premium DTC bags are 3–5% CVR session-to-order. Closing that gap through systematic CRO — fixing rage click friction, improving mobile checkout flow, adding social proof above fold, and testing hero messaging — is worth significantly more than any paid media spend at this stage.
A 1% improvement in ATC rate on current traffic (~59 sessions/week) = ~0.6 additional ATCs per week. At 13% ATC→Checkout and Rachel Bloom's $262 AOV = approximately $18/week. Compounded across 52 weeks with growing traffic = meaningful incremental revenue before the May launch.
Post-launch with 10× the traffic, the same 1% ATC improvement is worth ~$180/week or ~$9,360/year. That's the compounding value of systematic CRO.
A 1% improvement in ATC rate on current traffic (~59 sessions/week) = ~0.6 additional ATCs per week. At 13% ATC→Checkout and Rachel Bloom's $262 AOV = approximately $18/week. Compounded across 52 weeks with growing traffic = meaningful incremental revenue before the May launch.
Post-launch with 10× the traffic, the same 1% ATC improvement is worth ~$180/week or ~$9,360/year. That's the compounding value of systematic CRO.
Data sources & freshness
Lens events — real-time, updated every 5 seconds as visitors browse.
Analytics events (ATC, checkout) — real-time via RB Pixel v3.2.
Shopify orders — near real-time via Shopify webhook → Supabase.
GA4 data — synced nightly at 2am UTC via service account.
Page Scorer & Funnel — calculated live on each load from raw events.
AI Insights & Opportunities — generated fresh on demand, pulling the latest 30-day data window.
Analytics events (ATC, checkout) — real-time via RB Pixel v3.2.
Shopify orders — near real-time via Shopify webhook → Supabase.
GA4 data — synced nightly at 2am UTC via service account.
Page Scorer & Funnel — calculated live on each load from raw events.
AI Insights & Opportunities — generated fresh on demand, pulling the latest 30-day data window.